Felix carefully choreographs moments to produce intense and authentic sports and fitness imagery. He uses a skilful blend of ambient and studio light, amplified in post-production, to create his signature hyper-realistic style. Working with both stills and motion he approaches each project with diligent planning, great professionalism and excellent execution. Over the last few years he has taken his work in a fresh direction combining his previous advertising and commercial experience with his passion for Sports and Fitness. He has recently received an award for his personal project, The Grind, in the PDN Adrenaline - Sports and Action photography competition and recent commissions include easyGym, SCI-MX nutrition and various professional athletes.